Floral Wallpaper: Styles, Ideas & How to Make It Yours

Papier peint floral : styles, idées et comment l'adapter à vos envies

Aucun motif n'a autant séduit nos intérieurs que le motif floral.

Des motifs floraux en arabesques d'un salon victorien aux petites fleurs délicates d'un cottage de campagne, le papier peint floral orne nos murs depuis des siècles — et il perdure parce qu'il fait quelque chose qu'aucun autre motif ne parvient à faire. Un bon motif floral donne vie à une pièce. Il adoucit les angles vifs, apporte de la couleur et du caractère, et rend un espace chaleureux et véritablement habité.

Chez Claret & Key, chaque motif floral est dessiné par nos propres designers et imprimé sur commande, de sorte que le motif que vous recevez est celui que vous avez choisi, dans la couleur que vous avez choisie — fait spécialement pour vos murs. Il n'est pas tiré d'une étagère. Il est fait pour vous.

Trouvez votre motif floral

La beauté du motif floral réside dans sa diversité. D'un côté, il y a le motif floral discret — de petits brins délicats qui se répètent à l'infini et apportent une douce élégance à une pièce sans l'envahir. De l'autre, le motif floral à grande échelle : des fleurs audacieuses, aux allures de tableaux, qui transforment un mur en une œuvre d'art. Entre les deux, tout est possible, de la romance en arabesques d'un motif floral vintage au charme discret d'une prairie sauvage.

Vous pouvez également choisir par la fleur elle-même. Nos motifs d'hortensia, de rose et de coquelicot, de glycine et de pivoine ont chacun leur propre caractère — de la tête pleine et romantique d'un hortensia à la chute aérienne de la glycine. Et pour un motif débordant de vie, nos motifs floraux et d'oiseaux apportent des fleurs et des chants d'oiseaux sur le même mur.

Choisissez votre couleur

Comme nos motifs floraux sont imprimés sur commande, la couleur est entièrement la vôtre. Un motif floral rose apporte chaleur et douceur ; un motif floral bleu est frais et classique ; un motif floral vert s'intègre au jardin. Pour quelque chose de plus discret, un motif floral neutre ou atténué offre un motif sans bruit — tandis qu'un motif floral audacieux aux tons chauds, en moutarde, rouge ou prune, ajoute de la profondeur et une touche d'inattendu. Quel que soit votre choix, il est imprimé dans votre teinte, et non dans la nuance la plus proche.

Comment utiliser le papier peint floral chez soi

Un motif floral convient à bien plus d'endroits de la maison que les gens ne l'imaginent. Dans une chambre, un motif floral doux ou en arabesques enveloppe la pièce d'un romantisme apaisant. Dans un salon, une plus grande fleur sur un manteau de cheminée ou un seul mur apporte du drame et de la chaleur. Les couloirs apprécient un petit motif répété qui vous entraîne dans l'espace, et un motif floral donne à une cuisine l'impression d'être le cœur plein de caractère d'une maison plutôt qu'un ensemble de meubles.

L'échelle est votre outil le plus utile. Dans une pièce plus petite, un motif floral discret ou de taille moyenne ajoute du charme sans rétrécir l'espace ; dans une pièce plus grande ou à double hauteur, une grande fleur peinte a la confiance nécessaire pour la remplir. Et un motif floral veut rarement travailler seul — superposé à une rayure ou un carreau, il donne cet aspect recueilli et superposé d'une maison qui a évolué au fil des générations.

Votre motif floral, votre style

Chaque motif Claret & Key est disponible en trois finitions. Le traditionnel (150 g/m², super mat) est le classique raffiné, à encoller au mur. Le grade lourd (300 g/m², avec une texture sable subtile) résiste aux couloirs et aux cuisines. Et le peler et coller amovible (180 g/m²) vous offre le même design sans l'engagement — parfait pour les locataires, ou une pièce que vous aimez redécorer.

Les trois sont imprimés sur commande dans notre studio du Cheshire sur du papier certifié FSC, sans PVC et sans COV — plus respectueux de la planète et sûr pour toutes les pièces de la maison, y compris les crèches. Rien n'est imprimé avant que vous ne le commandiez : moins de déchets, et un mur qui est véritablement, indéniablement le vôtre.

Les fleurs changent avec la lumière. Commandez un échantillon et vivez avec votre couleur pendant quelques jours avant de vous décider.

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Frequently Asked Questions About Floral Wallpaper

What styles of floral wallpaper are there?

Florals range from delicate, small-repeat ditsy prints to large, painterly blooms — with vintage, wildflower, and single-flower designs (like hydrangea or rose) in between. The right one depends on the scale and mood you want in the room.

Is floral wallpaper still in fashion?

Very much — the floral is a permanent fixture of decorating, and both large painterly florals and dark, moody florals are especially sought-after right now as part of the return to warm, characterful interiors.

Which rooms suit floral wallpaper?

Almost all of them. Bedrooms and living rooms are naturals, hallways suit smaller repeats, and a floral gives a kitchen real character. Scale is key — smaller florals for smaller rooms, bold blooms for larger walls.

What colour floral wallpaper should I choose?

That depends on the mood: pink for warmth, blue for fresh and classic, green for a garden feel, neutral for quiet pattern, or a bold warm tone for drama. Because we print to order, you choose the exact colour way.

Can I get floral wallpaper in a custom colour?

Yes. Every Claret & Key floral is drawn in-house and printed to order in the colourway you choose — made especially for you, rather than picked from a fixed range.

Customer Reviews

Overall rating: 5 / 5 from 1169 reviews.

Customer photo review of Esther

Lovely quality wallpaper, easy to put up. Delivery was super quick

Esther

Customer photo review of Delilah

Beautiful pattern and high quality. Really brightened up my dinning room.

Delilah

Customer photo review of Brontë

I love how everything turned out and the price point was great. It was a bit challenging to piece together. Being from the USA, it was kind of a challenge to convert all the measurements to figure out how many rolls I needed and then where to cut the rolls to line up the images based on the design repetition. Luckily, I had plenty of wallpaper to work with on the roll.

Brontë

Customer video review of Odette

Absolutely beautiful design and texture. Got the heavy duty wallpaper and put it up without any previous wallpaper experience and it went up very easily and beautifully. Definitely recommend.

Odette

Customer photo review of Victoria

Papier peint facile à poser, très beau rendu.

Victoria

Customer photo review of Finley

Amazing and we are delighted with the results. The room is all set now for the arrival of our first baby.

Finley

Customer photo review of Felix

Extremely helpful and supportive when I needed advice on measurements, with fast delivery too. The quality of the wallpaper is excellent, and I’m really pleased with the overall service. Highly recommended!

Felix

Customer photo review of Rochelle

Ignore the decorators tools!

Rochelle

Customer photo review of Louisa

The print was beautiful and really elevated a small space. Heavy duty wallpaper was very easy to work with, especially for a first timer.

Louisa

Customer photo review of Albert

Was meant for the hallway, but decided last minute to put it in the lounge.

Albert

Customer photo review of Dorothea

Amazing wallpaper, strong and moveable, really great service when I needed more. I can see why its so expensive, but I'm a fan bigtime now

Dorothea

Customer photo review of Martha

Excellent from start to finish.

Martha

Customer photo review of Adele

Gorgeous wallpaper, but the measuring option on the website left us short by 1 roll. Had to order another one but when it came the colour match was perfect. Thankfully I wasn’t paying for a decorator, otherwise would have been disappointed in having to pay for them to return. Otherwise great quality wallpaper and design compared to other similar products available.

Adele

Customer photo review of Beatrice

Absolutely love this wall paper! And customer service was AMAZING!!

Beatrice

Customer photo review of Fleur

First purchase from claret and key and truly impressed. Beautiful quality wallpaper. Pretty yet not too fussy. Easy to hang, cut and match. Would work in any room Good tracking and delivery service too. Definitely recommend and would reuse for future projects.

Fleur

Customer photo review of Theodore

Everything went really good. Apart from the quality of the wallpaper which is fantastic, the staff were exemplary in their communications, friendliness and professionalism. They really did go the extra mile to help me. A great experience all round. Thank you. Patrick

Theodore

Customer photo review of Louisa

Thank you for the wonderful customer service!

Louisa

Customer photo review of Eleanor

Beautiful print. Quality paper. Easy to work with. I’m absolutely in love with it!

Eleanor

Customer photo review of Secret Arden

The paper is of great quality and just makes the bathroom perfect.

Secret Arden

Customer photo review of Belle

Gorgeous paper! Love that the colour can be customised.

Belle

Customer photo review of Stella

Lovely pattern and paper quality. However, I wish that I had paid more attention to the roll width measurement. For some strange reason your paper is narrower than a standard roll. This caused me a great deal of problems when papering my lobby, a small area but that made it more difficult because I was left with a narrow space to fill on 3 walls with a very long drop. Although I love the paper I probably wouldn't use it again just for this reason. Why you would produce paper not of a standard width is for you to know and me to wonder but it has made my small project very difficult.

Stella

Customer photo review of Lady Fern

Excellence in all categories except my measurements

Lady Fern

Customer photo review of Elizabeth

Fab quality wallpaper, perfect for our daughters nursery.

Elizabeth

Customer photo review of Ackley

Used this paper to make a dark study cosier. Absolutely loved the colour - the background is a perfect match to our existing panelling painted in Farrow and Ball Old White. First time using paste the wall and it was a revelation so easy and much less mess. Quality of the paper is great but noted the rolls are slightly narrower than most wallpapers. Loved the pattern match which meant little waste what we had left we used to recover some old box files which was easy. I thoroughly recommend.

Ackley

Customer photo review of Celine

Great paper very easy to hang .

Celine

Customer photo review of Kathani

Great quality wallpaper, delivered in good timing

Kathani

Customer photo review of Jane

Beautiful paper. Wonderful customer service. Thank you.

Jane

Customer photo review of Mason

Beautiful paper we definitely buy from this company again

Mason

Customer photo review of Lottie

Great quality wallpaper! The print is beautiful, the wallpaper is thick, and fairly easy to install. Our small area took about an hour and a half because we had a lot of of awkward cuts. Will definitely be using this brand again!

Lottie

Customer photo review of Romeo

The paper was just hung and we are thrilled. The quality of the paper, ease of working with it, (per the paper hangers), your customer service, all were exceptional. We will be ordering again. Thank you!!

Romeo

Customer photo review of Annie

The wallpaper looks so beautiful in the space! I am absolutely thrilled with the outcome 😁

Annie

Customer photo review of Grace

Wall paper was very nice quality

Grace

Customer photo review of Floss

I bought the heavy grade vinyl wall paper from this design. It is a heavy material and better to work with, I love how it came out.

Floss

Customer photo review of Cecilia

We were looking for something subtle and floral and this was perfect! Definitely high quality and easy to line up.

Cecilia

Customer photo review of Fleur

Excellent, pose au top et papier magnifique 😍

Fleur

Customer photo review of Odette

Love this pattern! It’s in our utility, looking stunning! Good to have options to change it.

Odette

Customer photo review of Brontë

Lovely quality paper very nice too hang

Brontë

Customer photo review of Brontë

Fabulous wallpaper and excellent customer service. This Bronte wallpaper has given my kitchen a new lease of life. Will definitely buy from here again.

Brontë

Customer photo review of Lady Fern

Quality paper - looks beautiful

Lady Fern

Customer photo review of Talulah

Fantastic quality paper, peel and stick was so easy. I couldn’t be happier with it.

Talulah