How to Choose the Right Wallpaper Type for Your Room

How to Choose the Right Wallpaper Type for Your Room

Three questions in order: what is the wall, what happens in the room, how long is it staying, and a room-by-room table for when you would rather just look it up

Choose by the wall first, the room second and your timescale third. A wall that is anything other than smooth painted plaster rules out peel and stick. A room that gets steam or hard wear points to heavy-grade. Everything else is comfortably served by our traditional paper.

Every design we make is available on all three papers, in the colourway you choose, so this is never a decision about the design. It is a decision about the wall it is going on.

The three papers

  • Traditional, 150gsm. Super-matte, smooth, non-woven, paste-the-wall. The standard choice for bedrooms, living rooms and dining rooms.
  • Heavy-grade, 300gsm. Matte with a fine sand texture, vinyl-coated non-woven, paste-the-wall. For rooms that take steam, knocks or cleaning.
  • Removable, 180gsm. Super-matte, smooth, adhesive-backed non-woven, peel and stick. For rented homes and rooms that will change again.

Question one: what is the wall?

  • Smooth, painted, firmly bonded, fully cured: any of the three.
  • Bare plaster or plasterboard: a pasted paper, once the wall is dry and sealed.
  • Older painted wall, slightly uneven: a pasted paper. Traditional drapes over minor unevenness better than heavy-grade.
  • Chalky or flaking paint: repaint and cure it first, then a pasted paper.
  • Textured, Artex or woodchip: none of them until the wall is flat.

This question settles it more often than any other.

Question two: what happens in the room?

  • Bedroom, living room, dining room, study: traditional.
  • Nursery or child's room: traditional for a wall that stays; removable if the room changes again soon.
  • Bathroom: heavy-grade, ventilated, out of direct spray. Traditional is usable. Removable is not suitable.
  • Kitchen: heavy-grade, away from the hob and sink.
  • Hall, stairs and landing: heavy-grade, for the wear.
  • Rented home: removable, with your landlord's agreement.
  • Hotel, office or hospitality: heavy-grade. Get in touch if you are specifying for a project.

Question three: how long is it staying?

A design recoloured to suit your own room is not a temporary thing, and most people who hang one intend to live with it. That is what the pasted papers are for.

Removable paper earns its place when the honest answer is "for now": a rental, a first flat, a nursery that becomes a teenager's room, a study about to become something else.

Room by room

Room First choice Also works Avoid
Bedroom Traditional Removable None
Living room Traditional Heavy-grade None
Dining room Traditional Heavy-grade None
Nursery Traditional Removable None
Child's room Heavy-grade Traditional None
Hallway and stairs Heavy-grade Traditional Removable
Kitchen Heavy-grade Traditional Removable
Bathroom Heavy-grade Traditional Removable
Rented home Removable None None
Loft or attic room Traditional Removable Heavy-grade on slopes

What does not decide it

  • The design. All three papers carry every design, in any colourway.
  • Whether you have wallpapered before. All three are manageable on a first attempt on a single wall.
  • Hiding a bad wall. None of them will. Fix the wall.

Which wallpaper type should I choose?

Traditional for most rooms, heavy-grade where there is steam or wear, removable for rented homes and rooms that will change.

Is heavy-grade better than traditional?

Not better. Harder wearing and wipeable. Traditional has a finer, flatter finish and is easier to hang.

Can I use different papers in the same house?

Yes, and many people do: heavy-grade in the hallway, traditional in the bedrooms. The same design and colourway prints on any of them.

Which is easiest for a beginner?

Traditional. It is light, forgiving, and slides on wet paste while you line up the seam.

Does the paper type change the colour?

The finish differs, because heavy-grade is matte with a sand texture and the other two are super-matte and smooth, so the same colourway reads slightly differently. Order a sample in the paper you intend to buy.

Which lasts longest?

Heavy-grade, in rooms that get real use.

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Customer Reviews

Overall rating: 5 / 5 from 1170 reviews.

Customer photo review of Esther

Lovely quality wallpaper, easy to put up. Delivery was super quick

Esther

Customer photo review of Delilah

Beautiful pattern and high quality. Really brightened up my dinning room.

Delilah

Customer photo review of Brontë

I love how everything turned out and the price point was great. It was a bit challenging to piece together. Being from the USA, it was kind of a challenge to convert all the measurements to figure out how many rolls I needed and then where to cut the rolls to line up the images based on the design repetition. Luckily, I had plenty of wallpaper to work with on the roll.

Brontë

Customer video review of Odette

Absolutely beautiful design and texture. Got the heavy duty wallpaper and put it up without any previous wallpaper experience and it went up very easily and beautifully. Definitely recommend.

Odette

Customer photo review of Victoria

Papier peint facile à poser, très beau rendu.

Victoria

Customer photo review of Finley

Amazing and we are delighted with the results. The room is all set now for the arrival of our first baby.

Finley

Customer photo review of Felix

Extremely helpful and supportive when I needed advice on measurements, with fast delivery too. The quality of the wallpaper is excellent, and I’m really pleased with the overall service. Highly recommended!

Felix

Customer photo review of Rochelle

Ignore the decorators tools!

Rochelle

Customer photo review of Louisa

The print was beautiful and really elevated a small space. Heavy duty wallpaper was very easy to work with, especially for a first timer.

Louisa

Customer photo review of Albert

Was meant for the hallway, but decided last minute to put it in the lounge.

Albert

Customer photo review of Dorothea

Amazing wallpaper, strong and moveable, really great service when I needed more. I can see why its so expensive, but I'm a fan bigtime now

Dorothea

Customer photo review of Martha

Excellent from start to finish.

Martha

Customer photo review of Adele

Gorgeous wallpaper, but the measuring option on the website left us short by 1 roll. Had to order another one but when it came the colour match was perfect. Thankfully I wasn’t paying for a decorator, otherwise would have been disappointed in having to pay for them to return. Otherwise great quality wallpaper and design compared to other similar products available.

Adele

Customer photo review of Beatrice

Absolutely love this wall paper! And customer service was AMAZING!!

Beatrice

Customer photo review of Fleur

First purchase from claret and key and truly impressed. Beautiful quality wallpaper. Pretty yet not too fussy. Easy to hang, cut and match. Would work in any room Good tracking and delivery service too. Definitely recommend and would reuse for future projects.

Fleur

Customer photo review of Theodore

Everything went really good. Apart from the quality of the wallpaper which is fantastic, the staff were exemplary in their communications, friendliness and professionalism. They really did go the extra mile to help me. A great experience all round. Thank you. Patrick

Theodore

Customer photo review of Louisa

Thank you for the wonderful customer service!

Louisa

Customer photo review of Eleanor

Beautiful print. Quality paper. Easy to work with. I’m absolutely in love with it!

Eleanor

Customer photo review of Secret Arden

The paper is of great quality and just makes the bathroom perfect.

Secret Arden

Customer photo review of Belle

Gorgeous paper! Love that the colour can be customised.

Belle

Customer photo review of Stella

Lovely pattern and paper quality. However, I wish that I had paid more attention to the roll width measurement. For some strange reason your paper is narrower than a standard roll. This caused me a great deal of problems when papering my lobby, a small area but that made it more difficult because I was left with a narrow space to fill on 3 walls with a very long drop. Although I love the paper I probably wouldn't use it again just for this reason. Why you would produce paper not of a standard width is for you to know and me to wonder but it has made my small project very difficult.

Stella

Customer photo review of Lady Fern

Excellence in all categories except my measurements

Lady Fern

Customer photo review of Elizabeth

Fab quality wallpaper, perfect for our daughters nursery.

Elizabeth

Customer photo review of Ackley

Used this paper to make a dark study cosier. Absolutely loved the colour - the background is a perfect match to our existing panelling painted in Farrow and Ball Old White. First time using paste the wall and it was a revelation so easy and much less mess. Quality of the paper is great but noted the rolls are slightly narrower than most wallpapers. Loved the pattern match which meant little waste what we had left we used to recover some old box files which was easy. I thoroughly recommend.

Ackley

Customer photo review of Celine

Great paper very easy to hang .

Celine

Customer photo review of Kathani

Great quality wallpaper, delivered in good timing

Kathani

Customer photo review of Jane

Beautiful paper. Wonderful customer service. Thank you.

Jane

Customer photo review of Mason

Beautiful paper we definitely buy from this company again

Mason

Customer photo review of Lottie

Great quality wallpaper! The print is beautiful, the wallpaper is thick, and fairly easy to install. Our small area took about an hour and a half because we had a lot of of awkward cuts. Will definitely be using this brand again!

Lottie

Customer photo review of Romeo

The paper was just hung and we are thrilled. The quality of the paper, ease of working with it, (per the paper hangers), your customer service, all were exceptional. We will be ordering again. Thank you!!

Romeo

Customer photo review of Annie

The wallpaper looks so beautiful in the space! I am absolutely thrilled with the outcome 😁

Annie

Customer photo review of Grace

Wall paper was very nice quality

Grace

Customer photo review of Floss

I bought the heavy grade vinyl wall paper from this design. It is a heavy material and better to work with, I love how it came out.

Floss

Customer photo review of Cecilia

We were looking for something subtle and floral and this was perfect! Definitely high quality and easy to line up.

Cecilia

Customer photo review of Fleur

Excellent, pose au top et papier magnifique 😍

Fleur

Customer photo review of Odette

Love this pattern! It’s in our utility, looking stunning! Good to have options to change it.

Odette

Customer photo review of Brontë

Lovely quality paper very nice too hang

Brontë

Customer photo review of Brontë

Fabulous wallpaper and excellent customer service. This Bronte wallpaper has given my kitchen a new lease of life. Will definitely buy from here again.

Brontë

Customer photo review of Lady Fern

Quality paper - looks beautiful

Lady Fern

Customer photo review of Talulah

Fantastic quality paper, peel and stick was so easy. I couldn’t be happier with it.

Talulah